The Image of Sweden in the USA: History, events and mechanisms

This report examines the historical image of Sweden in the United States against the backdrop of recent debates on how Sweden is portrayed abroad. The Swedish–American relationship is important for Sweden – culturally, economically, and politically. This is highly relevant given current security concerns and Sweden’s recent NATO application. The USA is also a key arena for the global dissemination of perceptions about Sweden, which is critical in today’s increasingly polarized media landscape.